Innovate Academy

Grow Your Fitness or Wellness Business with 
Retreats, Memberships, Courses and Coaching

Starts September, 2022

Join the Innovate Academy!

Ready to design and create the ‘multi-faceted’ business model you dream about? 

Expanding into the online space is THE BEST way to become sought after and KNOWN for what you do well. 

By offering unique programs that really SPEAK to the value of what you deliver, you can not only raise your rates, but actually CREATE multiple ways to bring in revenue.

It’s time to PROTECT and CATAPULT your business in new, innovative and savvy ways! 

Join the Innovate Academy

I want more info!

You have a vision.  You know what you are meant to do.  

Health. Fitness. Wellness. Self Care. And helping your clients find their purpose is your passion.  It’s why you decided to start your own business.   

You’ve helped and served lots of clients. It’s what you are meant to do.  

But the pandemic didn’t help. In fact, it made what you do even more challenging. 

Or maybe you were able to keep going, but now you are thinking of doing some different things

The public needs what you have to offer, more than ever.  

There has NEVER been a more important time to be in the health, fitness, wellness and coaching industry. We have a collective responsibility to demonstrate exactly what IS possible for our clients and communities-world wide!

Fitness IS essential. Health and wellness IS essential.

And you have a REAL opportunity NOW to get your message out and to be a REAL player in helping to change lives.  

You want to really grow and EXPAND your audience,  AND the number of ways you can serve them.  By putting your expertise into a coaching program, membership program or retreat offering you are MULTIPLYING the different ways you can reach people.  

Only you have no idea really HOW to stand out online. To actually FIND the clients you know are waiting for you online.  To build the kind of programs that really SPEAK  to your true desires and your zone of genius.

For Example….

  • What goes into putting on a retreat? 
  • What tools and tech are needed to really make a membership work? 
  • How do you create a course that IS what you do with your clients and turn it into something that delivers over and over online? 
  • What’s involved in pricing and packaging a program that really lands with your audience? 
  • Where do you start in designing coaching offers that are in line with your brand, background and voice? 

The online space is LOUD. There is SO. MUCH. GOING. ON.  

There are literally THOUSANDS of options online. In fact--the online space is growing rapidly and that won't change anytime soon.

That means there are MORE people than ever looking for solutions and that's GOOD NEWS for you!

And if you are going to make this work the way you DREAM about--you’ve got to get past the audience that ALREADY knows you.   

So you can really SHOW how different you really are! 

Maybe you’ve tried to put together lower-priced offers with the hope of helping more people. After all, you know it works--you have seen other online health and fitness coaches do it. 

Maybe you’ve bought their programs or borrowed ideas from other coaches. 

Or you’re getting another certification, hoping that helps separate you. 

Or you’re designing a product, writing a book, or even partnering with another company--thinking that will make a difference in allowing you to really connect with others. 

Only it’s not really showing up in terms of sales, and new clients. 

You know you can serve more clients.

You’ve tried to get by, even doing what you were doing more in-person--only doing it virtually.  

Or maybe you were online completely, and just want to expand what you are doing.

And for a while, it has worked. You’ve been successful, but you want MORE.  


And you’re finding your time is being sucked up and you’re no further along. 

You’re not seeing the results in your bank account. 

And you’re frustrated. Worried. Maybe even stressed.  

What’s next? 

How can I make this work?  

How can I generate the revenue I know I deserve when I can’t connect all the pieces in a way that really is INNOVATIVE for the online space?

Tell Me More!

As a trainer and health coach, the pandemic really forced me to do things differently.  I had a lot of ideas and I wanted clarity on how to put them into programs I could offer online and really grow my online presence.  Working with Alison in the Innovate Academy has given me so much vision and structure. I have created two new offers that really mirror my plans and interests and I'm closing large ticket sales without the hustle and worry.  People are reaching out to me regularly and I have many opportunities coming up to collaborate.  Invest in yourself with this program--it's worth every penny. 

— Ingrid

Alison K

As a 25-year health and fitness entrepreneur, I have innovated many times over the years to create a business that generates regular 5 figure incomes each month.

But I have had to pivot and learn to change. 

And the #covid pandemic really pushed me over the edge--and thankfully--I have a winning system that has allowed me to grow, expand and build my offerings. 

I now offer unique programs, including RETREATS--which helps to set me apart from the THOUSANDS of other online coaches in our space. 

And now I want to teach you ALL my secrets.  

The INNOVATE ACADEMY is a 16-week coaching container and program where you’ll learn all the unique tips and strategies on how to BUILD YOUR DREAM 6 FIGURE HEALTH AND FITNESS BUSINESS.

  • by finding your ‘Superpower’ so we can INNOVATE your offerings
  • repeatable, actionable steps to build your audience
  • create offers that allow you to really focus on what you LOVE about what you do
  • build and make the revenue you KNOW you deserve

And TOGETHER, we will impact one million lives strong with the GIFT of a FIT LIFE. 

Inside the Innovate Academy,  through the unique INNOVATE CURRICULUM, we’ll focus on my unique 4 pillar system: 


Identify Your Vision 

We’ll take a deeper dive into your BIG PICTURE VISION for your business.  

What is your DREAM?  

WHY is it important to you? 

HOW will your vision help impact the world and all the clients you wish to serve? 

Having an intimate knowledge and understanding of your BIG PICTURE VISION allows you to share all of what matters to you, so you can get your message out into the world. 


Structure Your Offers

When you design programs and offers that really speak to your true desires, what really EXCITES you about what you do, and your true ‘zone of genius’ you allow yourself to REALLY stand out in the crowd. 

If you have borrowed ideas, bought other programs or simply ‘copied’ what another coach is doing, odds are it’s not really speaking to what you truly do. 

We’ll work on designing programs and offers allow you really BUILD your revenue and call in the exact kind of clients you want to be serving.


Finding Your Unique Brand and Voice

We’ll target exactly what your ‘health and fitness and wellness’ brand is so you can really speak to it.

One of the MAIN REASONS why so many online health/fitness/self-care coaches simply blend in with the THOUSANDS of other options out there is that your ‘uniqueness’ is not defined.

There are ideas and parts of your brand and your message that need to be told and shared. 

And knowing what these are, can allow you to be FULLY in alignment with your message. 

You’ll be CLEAR on what this is for you. 


Build and Broaden Your Audience

With your vision and offers clear, and your branding and message sound--we’ll adopt a series of strategies to really BROADEN your online footprint. 

There are limitless ways to reach new people.  

You’ll learn how to form collaborations, get yourself seen and heard and specifically target audiences OUTSIDE your immediate network, or company. 

In order to reach all the clients that are waiting to find you--this step is KEY and will bring all the Innovate Academy Curriculum together. 

What do you think?
Are you ready to say yes?

As a life coach and massage therapist, I have wanted to do some new programs for a while and when the pandemic hit, I needed to really wrap my head around how I could function going forward. Doing more online is challenging, but I am learning new creative ways to put programs together so I can really grow my online audience. The Innovate Academy has taught me multiple methods to develop more in my business and I'm excited to see what is next.  Alison helps me keep my head clear and focused. I highly recommend working with Alison and this program.  

— Gail

This program is for you IF:

  • You desire to REALLY grow your business and make more money. 
  • You want to build out another online element or offering in your business that can allow you to BUILD and GROW your business (in addition to what you have in person, or maybe you want to transition from being in person to being online). 
  • You honestly don’t know where to begin to build and grow your client list, and expand your reach. 
  • You don’t believe you are standing out and as a result--you are just getting by with low ticket offers, and whatever you can ‘throw together’. 
  • You believe that mastering the online space is just ‘too hard' and ‘too complicated'.  
  • You’ve had thoughts like  ‘It just doesn’t feel like I'm being ME--I'm used to being in person!’ 
  • You’re frustrated about what has happened in the health and fitness space--you wonder if things will EVER go back to normal and if you can actually keep going.
  • You’re tired, overextended and stressed about how to generate the income you truly desire--the bills keep coming no matter what, right?  
  • You wonder ‘what’s next’? Can I really do this? What does it take?

  • You have a product or service you offer through a company that is health and wellness related and you want to GROW your following more--to reach more people and make more sales.

Think about it.  

You’re one of a kind--and you KNOW deep down why you decided to go for building your DREAM business. 

But you don’t want to compete with Peleton, or Beach Body. Or any other million-dollar health, fitness or wellness empire that is online. 

The in-person component of your business is something you have worked to build, and now you are ready to look at ‘what’s next'. 

And the thought that you may need to build a HUGE video library or get to 1 million followers on social media before you see any results is quite frankly--NOT what you want. 

And I'm telling you now- you don't have to.

Here's what you get with your seat in

  • 16-weeks of mentoring with me, and the others in weekly group calls.  
  • Hot seat coaching and my eyes on your offers and plans, so we can CREATE what you really desire. 
  • Access to our unique Innovate Academy learning portal with all your templates, and systems to go with each pillar.
  • Monthly check-in and strategy call with me to discuss what is happening in your business.
  • Access to our private FACEBOOK group for extra support, motivation and accountability. 
  • Guest speakers sharing their expertise on selling, copyright tips and more. 
  • A spot at the 'Innovate Retreat' August 4-7th in Denver, CO (Airfare not included)

You can have the business you DREAM about!

The INNOVATE ACADEMY is the place for you.

And inside, I’ll share the INNOVATE CURRICULUM, where you’ll get all my go-to tips and strategies for FINALLY breaking through online, and generating the income you KNOW you are meant to do. 

When you graduate from the INNOVATE ACADEMY, you’ll have:



A real blueprint for your business, with actionable, repeatable strategies for your business.



Your unique business templates and systems you can simply rinse and repeat and implement.

Forward Thinking

Forward Thinking

Forward thinking vision so you know EXACTLY what you need to be doing and when you need to be doing it to reach your goals.



Mastery of many strategies regarding social media and broadening your audience.

Finally--you’ll have achieved the cornerstone for really CREATING The business you DREAM about!

This is a NEW OPPORTUNITY to not just take your health and fitness business online, but to really EXPAND and GROW so you can reach audiences NATIONALLY and GLOBALLY. 

This isn’t like other coaching programs that just give you a bunch of templates and ‘do it yourself programs that you buy and you’re on your own to figure it out. 

You’ll get to DESIGN, and BRAND your UNIQUE programs that really speak to your uniqueness, and your superpowers!

Don’t miss out on this amazing opportunity to get the TRACTION and FOCUS you know you need!

Join the Innovate Academy NOW!

Only 5 spots available.

Let's do this!


Alison Katschkowsky

Alison is a native North Carolinian—born in Durham, and raised in Shelby, and she has lived all over the state.  

During graduate school, Alison became a group fitness instructor and fitness expert and throughout her 30+ year career has enjoyed working with others both privately and in group settings to help coach and inspire them to achieve a higher level of health, fitness and longevity through a number of practices.   

Alison owns CU Fitness, holds numerous certifications both in training and within the group fitness industry, dabbles in “athleisure” clothing and style (check out her line—La Senorita Jolie—all American made), enjoys writing for several health and fitness publications, has a podcast, “The Ultimate Journey in Self-Care” and is currently writing a book. 

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